Duong Le
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Visit Seattle

The new Truly Tequila Soda flavors will always be the star.

The SaltKicks work with all of the Truly Tequila Soda new flavors to maximize the number of “enhanced” Truly Tequila Soda combinations.

Fans get these flavored salt tins along with a wheel, which they spin to randomly assign a Truly Tequila Flavor which they pair with a flavor enhancing salt.

We’re elevating existing tequila occasions while creating gamified new ones - Drinking tequila has always been a multi-sensory experience, the music, the sound, the smells and of course the taste-

So whether adding salt to the can’s rim OR licking the salt off your hand- you’re experiencing Truly Tequila Soda’s new flavors along with the flavor enhancing salt for a major “WHOA” reaction.

Then repeat with a new combo.

Keep it to yourself

Pitch work for Visit Seattle / 2025

Seattle has a reputation—the rain, the fog, the 'freeze.' But honestly, that’s just Seattleites’ way of gatekeeping their beloved city. The real Seattle is vibrant, beautiful, and full of opportunities and surprises. Now, Seattleites are ready to let you in on the secret. Just... keep it to yourself.

 
 

Get in on the Secret
Down the funnel, we’ll confront the complaints head-on and invite travelers & meeting planners to join the club.

 

B2C version

B2B version

 

Interactive Banner
On booking sites, we’ll use interactive banners that let you swipe away the stereotypes to reveal the real Seattle underneath.

 

Weather Digital Display
Using real-time weather data, we’ll deliver travelers expectation-breaking updates whenever the sun is out in Seattle.

Secret Seattle Installations
We’re making Seattle the best kept secret at IMEX America. It’s a secret lounge that will allow attendees to step away from the hustle and bustle and enjoy Seattle’s offerings. The space will be seeded out through exclusive invites and then spread through word of mouth, allowing guests to enjoy all of the glorious secrets that Seattle has been hiding.

Super-Secret Planner Kits
An extra-top-secret invitation to experience all Seattle has to offer.















Executive Creative Director, Patrick McKay
Art Director, Duong Le & Cledisson Jules
Copywriter, Chase Condrone