Duong Le
Golden1membershipthumbnail-ezgif.com-cut.gif

Get More. Be More.

Golden 1 needed a new campaign and visual identity to separate itself from a crowded financial sector. As a not-for-profit credit union, Golden 1 puts members over everything. While banks prioritize profit, Golden 1 works as a force for good for Californians. Thus, the “Get More. Be More.” campaign was born.

Get more. Be more.

Golden 1 Credit Union / Integrated campaign

Golden 1 is a not-for-profit credit union that puts members first. At Golden 1, members get more so they can be more. With Golden 1’s tools and support, members have greater savings, easier access to their money, and personalized service. They become more confident, empowered, and financially free.

 
 

To capture this idea, we needed to create a visual expression that bridged the reality of the present with the possibility of a better future. An identity that would inspire trust without sacrificing optimism. Thus, we combined live-action videos with exciting 2D animated illustrations—what better way to visualize optimistic futures, hopes, dreams, and possibilities powered by Golden 1 credit union?

 

Out-of-home

Social

Digital Banners

DNA
Creative Director, Allyson Paisley
Art Director & Designer, Duong Le
Copywriter, Vincent Vidaurri
Producers, Kat O’Hara & Kelli Garces
Head of Production, Gabe HiJiani

State Design (Production Co)
Director, Manny Bernardez
A.D., Carmen Bosley
DP, John Baker
Executive Producer, Alex Gorodetzki
Editor, Gabriel Britz
Head of Production, Krissy Estrada