Duong Le
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We're there too

The new Truly Tequila Soda flavors will always be the star.

The SaltKicks work with all of the Truly Tequila Soda new flavors to maximize the number of “enhanced” Truly Tequila Soda combinations.

Fans get these flavored salt tins along with a wheel, which they spin to randomly assign a Truly Tequila Flavor which they pair with a flavor enhancing salt.

We’re elevating existing tequila occasions while creating gamified new ones - Drinking tequila has always been a multi-sensory experience, the music, the sound, the smells and of course the taste-

So whether adding salt to the can’s rim OR licking the salt off your hand- you’re experiencing Truly Tequila Soda’s new flavors along with the flavor enhancing salt for a major “WHOA” reaction.

Then repeat with a new combo.

We’re there, too.

BECU / 2024
Roles: Concept, Art Direction, & Design

Access is a top reason people consider joining BECU, but many people still don’t join because they don’t realize how easy it is. Thus the campaign “We’re there, too.” was born. From our Neighborhood Financial Centers to a nationwide network of ATMs to a five-star mobile app right in your pocket, wherever your money takes you, we’re there, too. We’ll play off the pervasive nature of our station domination to show members all the places we’re there for them, mixing local and contextual messages to show up, when and wherever they need us.

 
 

Credits

DNA
Creative Director, Lindell Serrin
Art Director, Duong Le
Copywriter, Chase Condrone
Illustrator, Erin Wallace
Senior Producer, Dave Echenoz & Kat O’Hara