Duong Le
citibank thumbnail.jpg

Bank Like You

Citibank / Integrated Campaign
Client Work

Citi Custom Cash Card is a brand new card that gives 5% cashback on the customer’s highest eligible spend category. Citibank wanted to create a launching campaign to introduce this card in Q3 of 2021.

IDEA: BANK LIKE YOU
Our financial tools flex with you no matter how your interests or priorities change. Between making brunch reservations for next weekend, restoring the vintage dresser you just bought off Facebook Marketplace and bidding on those limited-edition sneakers you want (no, need), the last thing on your mind is your bank. And that’s okay, because even though you’re not thinking about Citi, we’re always keeping up with you. So keep doing you. We’ve got your back.

TEAM:
Anders Da Silva (Creative Director)
Sean Conejos (ACD - Copywriter)
Duong Le (Jr. Art Director)
Sara Gomez (Sr. Art Director)
Jonica Lister (Jr. Copywriter)

Bank like you

Citibank / Integrated campaign

Between making brunch reservations for next weekend, restoring the vintage dresser you just bought off Facebook Marketplace, and bidding on those limited-edition sneakers you want (no, need), the last thing on your mind is your bank. And that’s okay, because even though you’re not thinking about Citi, we’re always keeping up with you. Citi Custom Cash Card gives 5% cash back on your top eligible spend category, so it flexes with you no matter how your interests or priorities change. So keep doing you. We’ve got your back.

Out-of-home

 

Digital Banners

 

Brochure

Direct mail

Havas Chicago
Creative Director, Anders Da Silva
ACD (Copy), Sean Conejos
Art Director, Duong Le
Copywriter, Jonica Lister
Account Supervisor, Ricky Brandt