Access is the top reason people join BECU, so the goal of the “We’re There, Too.” campaign was to show just how easy it is to reach its services. We leveraged the pervasive presence of the Capitol Hill station domination to show members all the places we’re there for them—from our Neighborhood Financial Centers and a nationwide network of ATMs to a five-star mobile app right in their pocket. Wherever your money takes you, we’re there, too.
Visual Direction
For the "We’re There Too" campaign, I developed a visual direction that highlighted BECU’s presence wherever members need it. Each ad paired playful illustrations of Seattle’s local landmarks and spots, such as farmer’s markets, ferries, coffee shops, restaurants, and the Space Needle, with images of mobile phones, laptops, and ATMs to show how BECU supports members anytime, anywhere.
DNA
Creative Director, Lindell Serrin
Art Director & Designer, Duong Le
Copywriter, Chase Condrone
Illustrator, Erin Wallace
Senior Producer, Dave Echenoz & Kat O’Hara