Duong Le
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We're there too.

The new Truly Tequila Soda flavors will always be the star.

The SaltKicks work with all of the Truly Tequila Soda new flavors to maximize the number of “enhanced” Truly Tequila Soda combinations.

Fans get these flavored salt tins along with a wheel, which they spin to randomly assign a Truly Tequila Flavor which they pair with a flavor enhancing salt.

We’re elevating existing tequila occasions while creating gamified new ones - Drinking tequila has always been a multi-sensory experience, the music, the sound, the smells and of course the taste-

So whether adding salt to the can’s rim OR licking the salt off your hand- you’re experiencing Truly Tequila Soda’s new flavors along with the flavor enhancing salt for a major “WHOA” reaction.

Then repeat with a new combo.

We’re there, too.

BECU / 2024

Access is one of the top reasons people consider joining BECU, but many still don’t join because they don’t realize how easy it is. That’s why the campaign “We’re There, Too.” was born. We leveraged the pervasive presence of the Capitol Hill station domination to show members all the places we’re there for them—from our Neighborhood Financial Centers and a nationwide network of ATMs to a five-star mobile app right in their pocket. Wherever your money takes you, we’re there, too.

 
 

Credits

DNA
Creative Director, Lindell Serrin
Art Director & Designer, Duong Le
Copywriter, Chase Condrone
Illustrator, Erin Wallace
Senior Producer, Dave Echenoz & Kat O’Hara