Money talks.
NIQ / B2B Integrated Campaign
"Money Talks" marked the first global launch of NIQ’s data intelligence platform, The Full View™. Harnessing data from 1.5 million stores across more than 100 countries—and processing 60 billion data points daily—this platform captures the voice of the global consumer. The campaign introduced The Full View™ to businesses worldwide, positioning it as a transformative tool that turns vast volumes of raw data into actionable insights, empowering clients to drive more customer purchases globally every day.
NIQ “Money Talks” :30
Social
NIQ “All The Data” :15
NIQ “Cash and Effect” :15
We created multiple digital ads for both Forbes and Bloomberg,
targeting key global decision-makers with impactful homepage takeovers.
As an extension of the campaign, we put digital displays at Cincinnati/Northern Kentucky International Airport and Northwest Arkansas National Airport — strategically targeting business travelers headed to Kroger and Walmart headquarters. This move reinforced to senior leaders that we understand their priorities and are committed to supporting them with NIQ data-driven insights.
DNA
Business Director, Nicole Schmidt
Supervisor, Business Leadership, Alliya Brisco
Executive Creative Director, Mishy Cass
Copywriter, Garrett Musar
Art Director & Designer, Duong Le
Director of Integrated Content, Maddy Giordano
Hornet (Production Co)
Creative Director, Itay Tevel
Executive Producer, Cathy Kwan
Senior Producer, Justine Webster