Money talks. We translate.
NIQ / B2B Integrated Campaign
Roles: Concept, Art direction, Production oversight, Design
NIQ is a global consumer intelligence company. “Money talks. We translate.” marked the first international launch of their Full View™ platform, which provides businesses with deep insights into consumer behavior across more than 100 countries. From 60 billion daily data points, NIQ hears what consumers want and need through every purchase. With comprehensive global omnichannel coverage, NIQ transforms this data into clear, actionable insights that help clients make smarter decisions and drive real results. The campaign showcased NIQ’s global reach and data-driven insights while engaging business leaders across multiple markets.
NIQ “Money Talks” :30
Social
NIQ “All The Data” :15
NIQ “Cash and Effect” :15
Premium Publication
To build mass awareness among high-level decision-makers (Director-level and above), NIQ secured premium homepage takeovers on Forbes and Bloomberg. The banner ads center on The Full View messaging and features product imagery representing target verticals like beverages & food, beauty, and household care.
Digital Displays
We placed digital displays at Cincinnati/Northern Kentucky International Airport and Northwest Arkansas National Airport, strategically targeting business travelers headed to the headquarters of Kroger and Walmart. This move reinforced to senior leaders that we understand their priorities and are committed to supporting them with NIQ data-driven insights.
DNA
Business Director, Nicole Schmidt
Supervisor, Business Leadership, Alliya Brisco
Executive Creative Director, Mishy Cass
Copywriter, Garrett Musar
Art Director & Designer, Duong Le
Director of Integrated Content, Maddy Giordano
Hornet (Production Co)
Creative Director, Itay Tevel
Executive Producer, Cathy Kwan
Senior Producer, Justine Webster