Duong Le
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Help in hand

Golden 1 needed a new campaign and visual identity to separate itself from a crowded financial sector. As a not-for-profit credit union, Golden 1 puts members over everything. While banks prioritize profit, Golden 1 works as a force for good for Californians. Thus, the “Get More. Be More.” campaign was born.

Help in hand

BECU / broadcast video, OLV, & social
Roles: Concept, Art direction, Production oversight, & Design

Built to work with your schedule and provide expert service without stopping by, BECU’s Video Banking doesn’t disrupt your life. So, wherever the day takes you… we’re along for the ride. In the spot, we’ll see members navigating the fast-paced, unpredictable flow of daily life — all while Video Banking with BECU. Using a chest-mounted camera, we’ll capture a series of scenes from members’ POV showing the phone in their hands as Video Banking fits seamlessly into their busy life.

 

By using a specialized chest-mounted rig, we captured the authentic experience of using Video Banking during a busy day—whether during a lunch break, at home caring for a baby, or while working at a small business. This approach delivered a fresh, engaging story that felt personal and relatable.

 

Digital Banners

Creative Directors, Michael Boychuk & Matt McCain
Art Director, Duong Le
Copywriter, Chase Condrone
Producer, Dave Echenoz