Duong Le
ziply fiber.gif

Real great Internet. Real great prices. Really.

For years your choice was between bad and worse — cable A or cable B — and no matter what, your bill was going to be a steadily rising mystery with subpar speed and bloated bundles. So most customers just stuck with what they had.

Now there’s something better. Or more accurately, 25X faster for 25% less. But it’s understandable if customers are skeptical about the lowest prices on the fastest internet in the NW. They’ve been burned before. So we can’t just talk the talk. We have to prove that Ziply is Real Good Internet at Real Good Prices. Really.

Real great Internet.
Real great prices. Really.

Ziply Fiber / TV spots & social

Customers have been let down in the past by their Internet provider, so they’re also skeptical about switching to Ziply Fiber. But what if we could fix the real problems people deal with every day? Each spot opens with real social posts from frustrated users, tired of slow speeds and sky-high bills. Then comes the twist—Ziply steps in as the hero, offering the fastest, most affordable Internet in the Northwest and giving them a reason to finally make the switch.

 

Sky High Bills :15

Lagging Behind :15

Living Slow :15

Social

On social, we created two 6-second-videos to prove that the fastest and easiest way to get great Internet is to ditch cable and switch to Ziply Fiber.

 

Platform specific ads spotlighting how much you could upload with Ziply Fiber in just 6 seconds.

Proving that the easiest way to save money on cable Internet is to ditch cable.

DNA
Executive Creative Director Mishy Cass
Art Director Duong Le
Senior Copywriter Garrett Musar
Business Director Nicole Schmidt
Supervisor, Business Leadership Hannah Vantrease
Senior Integrated Producer Kat O'Hara

Hornet (Production Co)
Live Action Director Corey Langelotti
Animation Director Sarah Beth Morgan
Director of Production Karen Lawler
Executive Producer Cathy Kwan and Justine Webster