Duong Le
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Evergreen State of Healthy

Kaiser Permanente / Paid Social
Client Work

While Kaiser Permanente may be a national health insurance brand, they’re still new to Washington. So to help debut virtual care, we welcomed Washingtonians to the Evergreen State of Healthy: a visually spectacular place that is unmistakably ours, where integrated care is just a click away.

TEAM:
Allyson Paisley (Creative Director)
Lindell Serrin (ACD - Art Director)
Becky Nissel (ACD - Copywriter)
Duong Le (Art Director)

The Evergreen State of Healthy

Kaiser Permanente / social
Role: Design

Battling for awareness and distinction in a saturated market, Kaiser Permanente needed something unique. To stand out in a sea of healthcare advertising sameness, we created “The Evergreen State of Healthy.” Through lovingly hand-crafted practical sets representing aspects of the beloved natural beauty of the PNW, we demonstrated KP’s local know-how and premium care right in locals’ backyards. 

:06 oncology

:06 Maternity

:06 Healthy aging